World soil day posters created to celebrate the annual milestone. Two posters were created, the first one uses the visual metaphor of a human silhouette symbolising the link between soil health, human well-being and strategic autonomy.
The second option with the hands, conveys a tactile human connection to soil, with a change in the subhead which aims to set an action-oriented tone.
The posters are answering the following questions:
Why it matters?
How we act?
Impact?
To this we have also added quantitative anchors with the figures (e.g., €10 billion annual cost, 60–70% soil degradation) adding to the urgency around the current state of soils.
